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Media Resources

Just be a collaborator! Together we can build community comradery and help visitors discover Bethlehem, NH.  We have been working on a new Destination Marketing Initiative which includes a new brand identity that we want to put to work. Before utilizing the “Just Be” logo and photographs, please review our Brand Style Guide. It is important to follow the guidelines outlined in the Brand Style Guide to ensure we are presenting clear and cohesive messages to our audiences.

Image Usage Requirements

Images are available for digital use only. We request that if you choose to use any images you provide photo credit in the footer of your website. This can be done in two ways:

  • Option 1: Use the following copy: Select images provided by “Just Be” the Official Tourism website for Bethlehem, NH. (Link to
  • Option 2: Or use “Just Be” logo with “Official Tourism website for Bethlehem, NH” tagline (Link to DiscoverBethlehemNH.Com).

For an example of how to incorporate photo credit, click here.

If you are interested in utilizing the “Just Be” logo and photography, please fill out the following form to request access to our Google Drive account. You will have access to our collection of photographs as well as our logo.

    What is a Brand Style Guide?

    A Brand Style Guide defines the way a brand should be presented. Our Style Guide includes a description of the logo and tagline, applications and variations of the logo, logo color palette, typography, usage on backgrounds and tagline usage.

    The Message Behind “Just Be”

    The “Just Be” tagline was created to versatile, fresh and engaging. It allows us to incorporate all of the many words that one can use when describing Bethlehem. The logo features the large “Just Be” text with a mountain-shaped line, symbolizing the beautiful mountains that surround Bethlehem. The pink/purple gradient mimics the alpenglow that colors them. The “Just Be” text can be altered to focus on specific activities or experiences that one has in Bethlehem.

    Just Be Adventurous

    Just Be Inspired

    Just Be Active

    Just Be One With Your Community

    If you need assistance with creating a logo variation with a specific word or theme, please contact

    Press Info

    We are happy to supply media outlets, journalists and bloggers more information about our town.

    If you are a member of the press, please get in touch with us by sending an email to or filling out the form below. All press-related inquiries will receive a response. Images are available upon request.